Today I spent some time working on the About page of Historic Stock. I hopefully gave potential clients some good reasons for purchasing their stock images from our site and not somewhere else.
On all of my business sites I’m concerned with answering the customer question: “Why should I buy from here?” Sometimes that’s a value proposition and I have to convince the customer their money is being well spent and they’re getting a good value. Other times it’s a question of trust and we have to convince buyers we will actually fulfill our promise to deliver the product at the quality they expect.
On Historic Stock it’s a little of both. I answered the quality and value issue by showing some before and after samples of the images we offer and explaining more about the amount of work that goes into preparing the images. As for delivering on our promise, we try to be transparent about the types and sizes of images we upload and also pointing to our reputation of running the popular, community-oriented site at Shorpy.
